Senior Manager UX Design, BOLD, November 2019 - Present

Responsible for delivering best-in-class web-based tools and customer experiences. 

 

• Lead & advocate for user-centered design solutions that meet measurable business goals and requirements.

• Collaborate with product management, engineering development, project stakeholders across brands and company leadership.

• Develop processes to ensure smooth collaboration and product impact.

• Drive the design cycle and ensure all requirements and deadlines for projects are met. 

• Create process flows, wireframes, and high fidelity mockups as needed to effectively conceptualize and communicate detailed interaction behaviors.

• Develop conceptual diagrams, wireframes, click-throughs, and prototypes.

• Communicate designs decisions to stakeholders and synthesize feedback.

• Mentor and guide other designers to identify clear career paths, provide critical feedback, and establish growth plans.

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Associate Director of User Experience, Sequence, 2011-2013

Co-Managed a team of 10-16 responsible for design and development of a multi-channel digital vision and strategy for the firm’s largest account, Best Buy.

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• Defined a multi-track digital vision and strategy roadmap for a multi-year, multi-track project across 7 digital properties aimed at both consumers and store associates.

• Created and conducted presentations for executive client reviews and approvals across various departments including Brand, Technology, and Digital Tools.

• Led creation of digital consultation strategy for 5 digital properties and 3 future roadmap projects.

• Estimated resource requirements for researchers, interaction designers, visual designers, copywriters, video producers, asset producers, developers and any necessary vendors. Responsible for assigning appropriate staff to project track teams throughout phased development.

• Managed, designed and employed several research and test methodologies according to the needs of the project track. These include quantitative surveys and qualitative interviews, ethnographies, user and client workshops, concept and prototype tests.
   

Director of User Experience, PlanetOut Inc., 2007-2009
Led user experience team responsible for redesign and re-launch of the Gay.com website including interaction design, visual design and copy teams. Gay.com included group chat, IM, online profiles, profile search, mail, and original content with an active membership of approximately 6.5 million users internationally.

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• Managed a mixed team of staff and vendor resources consisting of interaction designers, copywriters, and visual designers to develop and execute website vision, including 3 months managing the team from Buenos Aires. 

• Collaborated with Brand to create and implement new visual language, voice and tone for the website.

• Managed several vendor relationships including technology partners based in Buenos Aires. 

• Designed and conducted user research workshops that helped identify early on potential unfulfilled user needs.

• Collaborated with technical teams to ensure deliverables were produced and handed off in accordance with Agile methodology.

 

Product and UX Consulting, 2004-2019

(select project summaries below)

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Google

Product design and research for the internal tool supporting a business-critical Google initiative. 

 

• Conducted competitive research and analysis

• Gathered product requirements from users and stakeholders via interviews and concept design research

• Designed and refined product using iterative design and testing cycles

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GoPro

Established UX design processes, documentation, and standards needed to support GoPro’s product roadmap and continued company growth.

 

• Gathered UX design and technical process and documentation requirements by conducting a current state audit and analysis.

• Developed short term and long term product design and implementation cycles that integrate UX design and Agile development methodologies from ideation to product release, including proposed design document templates.

• Socialized proposed design process cycle to gather feedback and buy in. 

• Implemented team process and documentation standards.

 

Cisco 

Experience lead for both internal and external product teams, leveraging social media tools and technologies for the enterprise.

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• Managed gathering and defining requirements from business stakeholders, user research, and program management teams

• Defined and socialized vision and strategy for leveraging personal profiles and information within the enterprise setting.

• Created wireframes and specifications for a detailed user experience that fulfilled vision and strategy goals. 

• Drove visual and off shore technical teams throughout Agile implementation cycles to ensure correct implementation of the schematics as part of a holistic, consistent, user experience.

 

Chipotle

Led user experience redesign of Chipotle.com. (Winner, 2011 Webby People’s Choice Award)

• Defined Chipotle.com redesign strategy, collaborating closely with the Chipotle Chief Marketing Officer and Digital VP, to focus on differentiating the brand with an innovative and interactive site experience.

• Created detailed page schematics and functional specifications for hand off to developers and visual designers.